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Architecture in the Store Structure Essay - 821 Words

Architecture in the Store Structure As I walk through University Towne Centre Mall, I notice tucked away in a somewhat secluded part of the mall the store Structure. Structure is a mens clothing and accessory store. Hanging in the large glass windows of the store are colored posters of handsome men dressed from head to toe in the latest Structure fashions. Structure has adopted the Greek Ionic Column as part of its building plan. Painted on the front windows of the store are small silhouette images of an idealized Greek temple. The Greek architectural elements that have been used to decorate and symbolize Structure, are in perfect condition. In fact, one could even go far enough to imagine that they were standing in Athens thousands†¦show more content†¦This is an image that can be portrayed onto the merchandise Structure sells as well. Even the name of the store is key when it comes to wanting quality. The word structure has a permeance about it, therefore, when I think of the word structure I think of someth ing that has been engineered by a genius ages ahead of their time, another selling point to tell to your customer. Sir, oh sir, those slacks look stunning on you, did you know that an engineer at Harvard designed them for longevity and comfort? Of course this probably is not true, but with a name like Structure, anything is possible. Inside the store you are surrounded by vignettes containing small Greek columns, which are again referring to the timeless quality that surrounds you. The clothes that they sell are displayed on hangers on a rod that is held by a pair of flanked stylized columns. When you reach for a shirt to try on, you are choosing something that is imaged as pure quality and style. Temples were built by the Greeks and were made to serve a variety of purposes. Whatever the occasion was, Greek temples were of easy access, with all four sides being open. The store Structure is not built so all walls are open to the public, that type of construction would not last long this day in age. You enter Structure from one door and exit through the same one. Once inside theShow MoreRelatedDatabase Management System : History Database System1408 Words   |  6 Pages1990s. This is designed for query intensive applications. In 1980s the focus was on update intensive application however the focus was shifts on decision support systems in 1990s. Object relational model was at the initial stage. 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Dabur Brand Revie Free Essays

The brand name Dabur is derived from the words ‘Da’ for ‘Daktar’ or ‘Doctor’ and ‘bur’ from Burman. From those humble beginnings, the company has grown into India’s leading manufacturer of consumer healthcare, personal care and food products. Over its 125 years of existence, the Dabur brand has stood for goodness through a natural lifestyle. We will write a custom essay sample on Dabur Brand Revie or any similar topic only for you Order Now An umbrella name for a variety of products, ranging from hair care to honey, Dabur has consistently ranked among India’s top brands. Its brands are built on the foundation of trust that a Dabur offering will never cause anyone slightest of harm. The trust levels that this brand enjoys are phenomenally high. Dabur had a turnover of approximately US$ 750 Million (Rs. 3390. 9 Crore FY 09-10) ;amp; Market Capitalisation of over US$ 3. 5 Billion (Rs 15500 Crore), Ner income of : (INR) 425 Crore (2008-09)with brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers. The company’s growth rate rose from 10% to 40% Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brands of juices, namely, Real and Active, together make it the market leader in the Fruit Juice Category Value: Mass market value For money The brand trunaround† why? Overall slow down in FMCG Stiff competition To target young india – largest consumer Modernize old brand equity-â€Å" intangible asset† Dabur also has reinvented the mother logo Enter new category; innovate offerings Repositioning as FMCG company Moved away from Umbrella branding strategy Retaining Dabur as corporate brand identity Dabur’s New Brand Architecture 5 Power Brands Umbrella brand for juice and other foods; aimed at p market consumer Product to be launched is Lemon Juice: Branded fruit beverage market in India is estimated to be worth Rs. 1,200 crore (nectars, drinks and juices combined) The fruit drink market Juice accounts 30%,Nectar:10%, Fruit drinks:60% COMPETITIVE ANALYSIS Pepsi co: Nimbooz has grown 29% Coca Cola : Minute Maid Nimbu Fresh- pulp based drink Parle : LMN this has grown 30% Market size of Lemon Juice in India in Organized sector: The unpackaged nimbu paani market in India is very large; to put it in perspective, it is twice the size of the total carbonated soft drinks industry. India’s Parle Agro, the name behind the LMN brand which launched a year ago, has outperformed the market growing 30 per cent. Of the 600m-case juice market, lemon juice drinks have a 44 per cent share. According to an industry report 120bn litres of beverages are consumed annually in India with 55 per cent of sales of Indian soft drinks during the summer months of March to May, and companies are keen to maximise growth in this season. If next year’s summer is as hot as this one, a nimbu paani drink or three will definitely be in order Target market: 1) Primary and secondary market SEC A and SEC B * Recreational * Fitness * Health Lifestyle * Sports Primary Market: * Teens – More experimental * Youth – Experimental and more buying power Working People who travels a lot * Secondary Market Secondary market: Travel Industry – Airlines, Railways and Local Transport Systems ,Recreational – Movie Theatres, Malls, Amusement Parks, school, collages, hotels, restaurants Market Segmentation: * Metropolitan Cities, major cities of the states, and towns. * Density of Area: Urban, Semi-urban, Rural. Climate: Tropical * Age – 8 and above * Users perceive Lemon juice as a healthy drink. * Users drink fruit juice as a refreshing alternative to carbonated drinks. Users willingly spend on products related to health and lifestyle. Users enjoy Lemon juice not only as a means of healthy life, but as an intrinsically enjoyable Marketing strategy of Dabur: Dabur should reinforce the authentic â€Å"homemade† taste through aggressive marketing campaigns and have tried to appeal to the increasingly health-conscious Indian consumer by making them without artificial ingredients. Product Type: lomon Juice Features: Lemon Juice is a 100 percent Lemon juice which will be produced and marketed by the Dabur ltd. Brand Name: Lemon Juice Product Life Cycle: Our product lie in introduction period Low sales * High costs per customer * Negative profits * Innovator customers * Few competitors Objective: to create awareness and trial * Offer a basic product * Price at cost-plus * Selective distribution * Awareness – dealers and early adopters * Induce trial via heavy sales promotion * Place Distribution Channel Product location availability Modes of transportation * Pricing Provide Lucrative discounts, deals and schemes Adopt sales oriented objective Have one price policy Price@ 8 Rs/ 200Ml * Promotion Promotional Tactics Provide free samples in the market for the brand awareness Advertising: To our target audience by using the message showing a glass full of Lemon juice â€Å"Drink this much every day â€Å" Tie up promotional strategy with: PVR, In film advertising Hero Honda: Hero Honda Motors Limited, based in Delhi, India is a joint venture between the Hero Group of India and Honda of Japan[2][3] It has been referred to as the world’s biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1. 3 million motorbikes in a single year. During the fiscal year 2008-09, the company has sold 3. 28 million bikes and the net profit of the company stood at Rs. 1281. 7 crore, up 32% from the previous fiscal year. verification needed][3] Hero Honda has been the largest two wheeler company in the world for nine consecutive years. The company had a market share of 41. 35% in the year 2008-2009 and over a 25 year span it has crossed the 15 million unit milestone. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. [4] The company’s most popular model is the Hero Honda Splendor, which is the world’s largest-selling motorcycle, selling more than one million units per year Hero† is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company,India. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan ‘Fill it – Shut it – Forget it’ that emphasised the motorcycle’s fuel efficiency helped the company grow at a double-digit pace since inception. Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3. 9 million bikes per year. [citation needed] Hero Honda’s has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda’s customer loyalty program,[clarification needed] the Hero Honda Passport Program, claims to be one of the largest programs of its kind in the world with over 3 million members Launch of New Prodcut: Honda Cart: A three Wheeler Cart will be a . 75 ton truck in the commercial vehicle segment which is dominated by large trucks. It can be called India’s next generation mini truck . The sub one ton loads were transported by the three wheeler goods carriers. Although the quality and performance of these three wheelers are less than desirable there was still huge demand for these vehicles. It is this market where TATA Ace is the only leading competitor . It is the transportation at the † last mile† market that Ace has captured. Honda Cart will have all the qualities of a winner. It will be cute, the engine would be good interms of mileage and performance, the comfort factor can very much there and more over it is a Truck and not an Auto. Priced competitively at 2. 00 lakh to 2. 20 lakh, which is below Ace is a value proposition that no one can refuse. The brand will launched at a point where there was a need for transportation of good speedily and conveniently and in a cost effective manner. Need for the Honda Cart: Honda Cart will be cost-effective means for local transport of small cargo in the long run. Previously, customers had to incur additional charges by renting vehicles with a much larger payload for small cargo movements. Due to pradhan mantri gramin sadak yojana , Road onnectivity is expected to greatly improve in rural areas ?It is envisaged that higher tonnages vehicles will be not allowed in cities ?In both the cases, all last mile distributing will be covered by large vehicles ?The exciting production in this category is cumbersome , coupled with safety, pollution ;amp; comfort etc.. issues Market Research : To understand the potential customer better. It found that there were two types of customers fo r Honda Cart : cost sensitive customers, and others who valued return on investment (ROI). The company targeted ROI customers who were willing to pay a higher price but wanted low operating costs. Comparative analysis :The Honda Cart would provide excellent economy with oil change required only for every 10,000 km when compared to three wheelers which required it for every 2,500 km. Evne TATA ACE required at every 9,000KM. The vehicle traveled at a top speed of 70 km per hour and had a mileage of 20 km per liter with a high payload capacity in compare to TATA ACE which has speed of 65 km per hour and 18km per liter as mileage. This enabled the owners to make more trips in less time. Bajaj Auto, Force Motors, Eicher, Piaggio and Ashok Leyland are very much on their way to entering the one-ton four-wheeler space. † The official further added, â€Å"Players like Eicher and Swaraj Mazda, which are already present in the 1. 5-ton truck space, will now shift their focus to one ton. † Product: Honda Cart. PLC- Entry stage. Brand Name: Honda Cart Price: 2. 00Lakh-2. 20Lakhs Place : Tier II and III cities. Rural and semi urban. Promotion: The company could offer a range of additional accessories such as vehicle protection system, music systems and even Ganesha idols. Apart from the hygiene quality Honda will also look at the aspects of delight and value enhancers * Giving one Honda cart in free in large villages and in big town give one Honda cart per free per 5 km sq feet area to goods carrier * Reduce pollutants as compared to 3 wheeler from 21 % to 40% Market scenario: TATA ACE has captured 65% of the small commercial vechile segment Target Segment: The target segment are those who want to upgrade from these three wheelers and one who carry/ upload tons of goods How to cite Dabur Brand Revie, Papers

Dream Caused By The Flight English Literature Essay free essay sample

This was painting by Salvador Dali. It is rather apparent that Dali in the portrayal has integrated distinguishable symbolism- the Punica granatums, Liberation Tigers of Tamil Eelams, an elephant and a gun-into the work. The picture shows a adult female kiping and floting while sunbathing naked in a unagitated twenty-four hours on stones, drifting over the seas. An elephant which has improbably long, every bit good as really thin legs walk across the skyline of the sea while transporting an obelisk. Near to the bare adult female float two H2O beads, every bit good as a little Punica granatum. From comparatively larger Punica granatums is a fish which spews a tiger through which another tiger emerges, whilst in forepart of the 2nd tiger lies a ripples bayonet about touches the right arm of a adult female. As a representation of the stinging bee, the bayonet may therefore, picture the disconnected waking up of the adult female from the otherwise peaceable dream. The bee environing the little Punica granatum is symbolically repeated ( Finkelstein, 254 ) . The two Liberation Tigers of Tamil Eelams depict the organic structure of a bee ( which has yellow and black chevrons ) while the bayonet its stinger. The fish might stand for the eyes of the bees since of the similarly of the lepidote tegument of the fish which has the scaly complex bees eyes. The elephant is a indistinct version of the well-recognized sculpture that is located in Rome by Bernini. The comparatively smaller Punica granatum that is drifting amid the two H2O droplets might typify Venus and more so due to the bosom shaped shadow which it depicts. It might be applied as a Christian mark of Resurrection and birthrate. The female symbolism might convey disparity with the phallic imagination related to the threatened animals. The manner, which is used by the creative person in the portrayal, is Surrealism. The artistic has done his portrayal in such a manner that it appears overdone and really existent. As it indicates shadows and forms of a pragmatism piece, and intently places exaggerated colour. The rubric of the portrayal indicates to the viewing audiences that the picture is founded on a dream and so its eventual dramatic waking up, which to a greater extent shows through the picture as the nucleus points which put line the thoughts that conclude to the portrayal rubric. The piece of art work was painted through the usage of canvas carried out through the usage of a coppice as the quality is soft and the high spots and the shadow are spotless. The piece of art work does non hold any political positions ; alternatively it shows the viewing audiences what the portrayal is by the rubric of the picture. The creative person used the symbols in the piece of art work so as to stand for the fictional dream focal point. The work of art indicates vivacious and superb colourss, although some of the colourss have been exaggerated to the truth that the 1 that is being applied in the piece is non wholly true. For case, the colourss of the Liberation Tigers of Tamil Eelams are conducted in a vibrant yellow which to a greater extent is false from the existent tiger s colourss. The one which he uses indicates the piece deepness, the colour that is used so that nucleus focal points are greatly brighter pulling the attending of the spectator s towards the focal points and so toward the remainder of the portrayal. The colour which Dali utilizes are harmonious, which are yellows and orange every bit good as greies and blues. The harmonious in the colour establishes a sense of beat as they frequently follow one another through them in the group of cool and warm colourss ( Finkelstein, 75 ) . Interpretation: The landscape: In the portrayal, the landscape is perchance the most recognizable facet in that it corresponds to the creative person s omnipresent and immediate environment. The figure of the Gala lies stretched on a bouldery platform which floats above the sea. The drop situated on the right side is reminiscence of Dali pictures. Several Olive subdivisions decorating the cliff acme are the lone flora in the picture ( Salvador and Parinaud, 129 ) The blue of the sea and the landscape is divided by the initial visible radiation of the twenty-four hours and coincided with the 1 in 2nd waking up, the period is down, and the Moon is still lingering in the sky. The Pomegranate: The dream by Gala which is caused by the bee flight around a Punica granatum starts with the broken-open Punica granatum, the two seeds through which are falling into the sea and which shall go the Punica granatum tree which Gala shall works next to the house. Pomegranate is an olden usage in the Mediterranean, in the faith of Christians it portrays Resurrection, love, birthrate and ageless life, and it conspicuously figure in the Grecian mythologies ( Salvador and Parinaud, 130 ) . It has a fruit that has a broad kind of associations and significances and is both the cause and beginning of what is go oning with the portrayal The Scorpio s fish: The fish explode from the Punica granatum is instead a Scorpio fish which is a fish species located in the Mediterranean. It remains habitually inactive amongst the stone during the twenty-four hours, and normally provenders during the dark. The Scorpio fish normally raises it toxicant dorsal five in instance it sense danger, as is apparent in the portrayal, and has a really immense oral cavity used for get downing any quarry. It is normally a marauder whose evident hush normally deceives the victims, and this prevents them from responding when they are attacked by it. It is apparent in Dali aggressive Scorpios in the act of get downing the tiger, which is throw outing in a bend of a 2nd tiger from its oral cavity, as it were an reverberation of itself. The Liberation Tigers of Tamil Eelams: In the nucleus portion of the drachm, two snarling Liberation Tigers of Tamil Eelams are seen at the Gala. They are used as an imagination of the circus so as to rouse the jamboree from her sleep. However, it is non the Liberation Tigers of Tamil Eelams roar by the rifle through its bayonet, a simulacrum of the sting by a bee which shall rouse her from her slumber ( Dali, 350 ) . The elephant: The dream subject is evident in the elephant figure with huge extended legs. Dali uses the elephant which normally derives its true signifier a Renaissance dream and do it stretching to the legs. Gala: The seductive image of the kiping Gala, the images dreamer is idealized. Close to the Gala image, powerful redolent female birthrate is the illumination pomegranate the bee which instances the dream. The shadow, which is cast by the Punica granatum, is in the bosom form, a clear indicant to the creative person love for his Muse. The bee is critical for its littleness, for its presence in the picture rubric and for bureau in breeding the events that it depicts. In decision, the portrayal full rubric explains the content and capable that was obtained from a enchantment which Gala had reported to Dali. He asserted that the picture was the initial illustration of the find by Freud, that external stimulation can be a dream cause. Pomegranate, which is the dream accelerator, bents in the air, and a bee is winging towards it. Gala s dream unfolded behind the Punica granatum over a sea of aglow blue. A Gala, which is bare, lies asleep, whilst hovering over a stone which is an innuendo to the general natation feeling which can go on in a dream. A immense Punica granatum is at the left of the Gala which spills seed to the sea. An angry pink fish emerges with the oral cavity broad unfastened, and a snarling tiger springs from the fish. From the tiger, another harvests up, its tail into the oral cavity of the predating one. The Liberation Tigers of Tamil Eelams are heading towards the Gala, and the claws are all set, nevertheless it is the bayonet, th e mirroring bee biting which shall wake her. Work cited: DaliI? , Salvador, and AndreI? Parinaud. The Indefinable Confessions of Salvador Dali. New York: Morrow, 1976. Print. Finkelstein, H. The Collected Writings of Salvador Dali , Cambridge University Press, 1998. DALI , Salvador. The Secret Life of Salvador Dali . The Dial Press, New Press ( 1942 ) print